Illustrative scenario · Family Office Generational Transition

The Whitfield Family — Generational Transition in the Saanenland

Example scenario (fictitious): An invented scenario illustrating typical questions. People, families, companies, properties, figures and timelines are made up – not a real client engagement or transaction.

Illustrative scenario · Patriarch 62, wife 58, 3 children (28–35) · Family wealth approx. CHF 250–300M (illustrative) · Saanen + possible foundation structure · Typical timeframe approx. 6–9 months (illustrative)

Illustrative image: large two-wing family chalet in the Saanenland

Starting Position in the Scenario

In this scenario, the Whitfield family (fictitious) is a 4th-generation British business family with family wealth in the illustrative range of CHF 250–300 million. The patriarch (62) and his wife (58) have lived in London for many years. The three children (28, 31, 35) are spread across the UK, the USA and the EU — each pursuing their own career.

What triggers the considerations in this scenario: the abolition of the UK non-dom status, combined with the handover of family-office responsibility to the next generation due in a few years. The family would typically be looking at questions such as:

CHF 20–25M
Property range (illustrative)
approx. 6–9 months
Typical timeframe (illustrative)
4 phases
Typical process (illustrative)
CHF 3–5M
Energy retrofit (illustrative)

Typical Process in This Scenario (4 Phases)

Phase 1: Preliminary Clarifications (Months 1–3)

  1. Preliminary review of lump-sum taxation in the Canton of Bern (Saanen) by a specialised tax adviser
  2. Review of the tax consequences of leaving the UK by UK specialists
  3. Clarification of possible foundation or trust structures with a law firm or a fiduciary office (e.g. in Vaduz)
  4. Search profile: Saanen, illustrative range CHF 20–25 million, traditional chalet with mountain views and renovation potential

Phase 2: Property Search (Months 3–5)

  1. Search for suitable properties, including those not publicly listed
  2. Discreet viewings of a small shortlist with the couple
  3. In the scenario: the favourite would be an older chalet (e.g. built in the 1930s, around 800 m² of living space, generous plot)
  4. Negotiation with the vendor family, provided they wish to sell discreetly
  5. Price: illustrative range CHF 20–25 million; market value to be verified independently

Phase 3: Acquisition and Structuring Questions (Months 5–7)

  1. Decide whether a foundation makes sense at all and who would sit on its boards (professionals and family members)
  2. Route of acquisition: whether a purchase via a foreign foundation would be possible would need to be clarified in advance under the Lex Koller with the competent authority of the Canton of Bern; when taking up residence in Switzerland, a direct purchase as a main residence is often the more obvious route
  3. Lump-sum taxation: the assessment basis would need to be agreed in advance with the tax authority (in the scenario e.g. around CHF 700,000 per year)
  4. The tax consequences of leaving the UK would need to be settled before the move
  5. The couple could then move their residence to Saanen

Phase 4: Involving the Next Generation and Renovation (Months 7–9)

  1. Workshops to involve the next generation (children, foundation boards, advisers)
  2. Possible sub-portfolios per child with their own investment responsibility (in the scenario e.g. CHF 5–10 million each, illustrative)
  3. Energy retrofit of the chalet, e.g. to Minergie standard (illustrative range CHF 3–5 million, construction period of over a year)
  4. Optional: considering a charitable family foundation with a local focus

Possible Outcome in the Scenario (Illustrative)

Tax Order of Magnitude (Simplified Model Calculation)

Generational Handover

Quality of Life and Preservation

What the Scenario Shows

1. Changes in the home country often trigger location questions. Families with substantial wealth then typically compare several options — such as Swiss lump-sum taxation, other flat-rate regimes or remaining in their current system. The choice depends on the individual situation.

2. Foundation structures are not automatic. Whether and how a foundation is recognised in Switzerland, and what its tax consequences are, can vary greatly depending on its design; an individual review by professionals is required.

3. Discreet sales follow their own rules. In sought-after locations, some properties are not advertised publicly. Prices should nevertheless be checked independently for plausibility.

4. Involving the next generation early pays off. Discussing handovers early makes it more likely that knowledge and cohesion are preserved within the family.